How to transform Windows RT from a failure to a success

2013-Aug-01 | Tags: analysisbusinesscriticism

Windows on ARMSummary: Windows RT was a massive gamble for Microsoft that didn't pay off. But with a few tweaks here and there, the platform could be great for those looking for a version of Windows that doesn't come with all the associated Windows hassles.

Microsoft may have warehouses packed to the rafters with unsold Windows RT-powered Surface tablets, but there may still be hope for the platform.

The reasons why Windows RT, and the Surface RT tablets in particular, failed are many and varied. There was lashings of brand confusion as consumers struggled to figure out the differences between Windows 8 and Windows RT. There was the shock that Windows RT wasn't the Windows that people knew and loved, and instead a body-snatchers style clone couldn't do many of the things that people expected from Windows...

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Windows on ARM - Windows RT