Intel may be celebrating all things x86 at its annual developer forum in San Francisco, but that didn't stop Microsoft from talking up ARM in all of its RISC-based glory at the BUILD conference in Anaheim. Although the two industry heavyweights continue to profess their love for each other, it is quite clear that a definite chill has permeated the once cozy WinTel relationship.
Indeed, Intel reps, likely feeling rather scorned by Microsoft's decision to support ARM architecture, spent the morning touting Santa Clara's collaboration with Google on Ultrabooks and how Android was being optimized for x86 chips.
For its part, Microsoft chose the BUILD venue to once again highlight ARM's new role in Windows - a universe dominated for decades by Intel, AMD and x86 processors.
"Everything we showcased today also runs on the ARM-based Windows PCs being created by ARM partners and PC manufacturers," Microsoft rep Steven Sinofsky confirmed.