ARM Says Microsoft Software Opens Door to Televisions, Cars

2011-Jul-10 | Tags: applebusinessnvidia

Windows on ARMMay 30 (Bloomberg) -- ARM Holdings Plc, whose chip designs are used in Apple Inc.’s iPad, said Microsoft Corp.’s adoption of its technology will help Windows software expand into cars and televisions.

ARM may start generating royalties from chips using its technology in Windows-based laptops and tablets as early as next year, President Tudor Brown said in an interview today. Microsoft’s use of ARM technology will help the Cambridge, England-based chip designer gain market share, he said.

Microsoft will preview a Windows operating system designed for tablets this week, according to three people familiar with knowledge of the plans. Adapting Windows to better support devices that can compete with Apple Inc.’s iPad will also help ARM increase market share and may open the door for new uses for its technology, Brown said.

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