Windows ARM Business
With Microsoft feeling the squeeze between low-end Android devices and Apple’s high-end dominance, the company may be pondering desperate measures.
Microsoft is considering making Windows Phone and Windows RT available free of charge to device makers. Sources familiar with Microsoft’s plans have revealed to The Verge that free future versions are under serious consideration by OS chief Terry Myerson.
Microsoft is actually a fantastic business -- even in a down PC market, the rest of the company's businesses (roughly 75% of revenue) continue to see rather robust growth. Indeed, over the last 12 months, Microsoft posted net income just north of $22 billion ($2.68 per share multiplied by the share count of 8.35 billion). While Microsoft taken as a whole is a superb business, its strategy with Surface/Windows RT simply makes no sense.
I've had a love-hate relationship with Windows RT ever since Microsoft unveiled a prototype at CES in January 2011. But with its future now on shaky ground I can't help but feel that Microsoft is itself hammering the nails into the operating system's coffin, and that this may be huge mistake.
Somewhere in Redmond (at least metaphorically speaking) are several very large piles of unsold Surface RT tablet components. Why did the long-awaited and much-hyped ARM tablet running "Windows for ARM" Windows RT flop so badly, when ARM tablets running iOS for ARM from Apple are doing so well?
IDG News Service - Dell's XPS 10 tablet models with Windows RT have been removed from the company's website, which analysts said could leave Microsoft as the only vendor selling ARM-based tablets running versions of Windows RT.
Just two years ago, before the Surface RT was even on the horizon, another alternative entrant in the computing market was posting miserable (Surface RT-esque) sales after launching. The suspect in question, Chromebook, was only able to post about 5000 units sold for Acer in the two months after its launch in June 2011. Samsung supposedly fared even worse. Analysts across the industry were taking bets on when Google would throw in the towel on Chromebook. They all but called the device destined to fail.
Microsoft, in hedging its tablets bets between the Windows RT it believed people readily wanted and the Windows 8 it believed it could get them to accept, doomed both Surface tablet lines to failure. That reality became apparent this week at it cut the price of the Pro by $100 after having cut the RT price earlier.
Microsoft introduced Windows on Arm (WOA) at CES 2011 and caught many off-guard when they revealed that they had been secretly developing Windows for the ARM architecture. The platform brought with it the hopes and ambitions that ARM was ramping up in performance faster than Intel could scale down and that it would offer new opportunities and options for consumers.
The exact sales of Microsoft's Surface RT tablets are the subject of a newly filed class action lawsuit against the company. The lawsuit alleges that Microsoft has issued "false and misleading statements" concerning the sales of its first PC hardware product, which Microsoft launched in October 2012.
Sales of Microsoft's Surface RT tablet are now taking off, according to a new report, pretty much thanks to the tech giant's $150 (€110) discount announced a couple of weeks ago. WinRT Source has tried to determine whether the price cut has boosted Surface RT sales by contacting 20 different Microsoft stores across the US and asking about recent shipments of the device.
Summary: Windows RT was a massive gamble for Microsoft that didn't pay off. But with a few tweaks here and there, the platform could be great for those looking for a version of Windows that doesn't come with all the associated Windows hassles.
Microsoft didn't have a clue what it was doing with Windows RT. And if it did, its strategy was a total fiasco and it spent an awful lot of money believing its own hype.
Microsoft’s fourth quarter earnings sure look ugly, with missed analyst expectations and the company taking a $900 million charge on its Surface RT tablet inventory. The company has made a lot of big moves recently with its massive reorganization a week ago that took steps to better unify the company and get it back on track.
Lenovo has discontinued sales on its website of the Yoga 11 convertible PC with the Windows RT operating system. Analysts say this is a sign of PC makers moving away from their commitment to the struggling OS.