Windows 8 may have an edge over Android on tablets, ARM CEO says

In the wake of a solid earnings report, ARM's CEO Warren East said Microsoft may have some potential advantages over Android in the tablet market. ARM processors power the vast majority of tablets and smartphones sold globally.  And for the first time with Windows 8, a mainstream Windows operating system will run on both ARM and Intel chips.

Responding to an analyst's question about why consumers would buy Windows 8 tablets when Android tablet sales have been "disappointing," East cited Microsoft's brand recognition among consumers.

Microsoft's brand advantage: "Consumers are familiar with Microsoft and very familiar with Windows and they're less familiar with an Android environment. Microsoft has an awareness advantage with consumers that the Android folks didn't have," he said.

East continued. "It's up to Microsoft [and we'll see] how well they're going to exploit that advantage. But I think that's a fundamental difference."

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Tags: analysis | android | tablet